NYKAAMonsoon Glow, re-lit.
Case Study: Beauty
12.4M
Views
6.8%
Engagement Rate
5.2x
ROI
38
Creators
112
Deliverables
5 weeks
Timeline
The brief
WHAT WAS AT STAKE.
Nykaa came to us with a familiar problem: a hero SKU, Monsoon Glow, lost in a feed full of launches. The re-launch needed to feel like a rediscovery, not a repeat.
We built the campaign around intimacy over reach. Thirty-eight beauty creators across tiers, from GRWM regulars to regional-language skincare voices, each had room to fold the product into their routine rather than read a placement.
Every deliverable was tracked against view-through, saves, and attributed orders, with creative learnings fed back into the live campaign every seventy-two hours.
The playbook
HOW IT RAN.
Creator casting
Thirty-eight vetted beauty creators across mega, macro, and micro tiers, shortlisted on audience quality and brand-fit scores.
Format system
GRWM routines, monsoon skin diaries, and regional-language explainers across one product story and six platform-native formats.
Live optimization
Creative and creator performance reviewed every 72 hours; briefs and amplification re-weighted toward what was converting.
Investor-grade reporting
View-through, saves, attributed orders, and ROAS consolidated into a single post-campaign report.
From the campaign
"Bagfluence ran one of the cleanest creator campaigns we've had in two years. Reporting was investor-grade."
Riya Bansal
Marketing Manager