BOATA launch you could hear.
Case Study: Electronics
21.8M
Views
4.9%
Engagement Rate
6.1x
ROI
45
Creators
130
Deliverables
6 weeks
Timeline
The brief
WHAT WAS AT STAKE.
boAt's Airdopes 800 landed in a launch calendar crowded with lookalike audio drops. The job was not awareness; boAt already had that. The job was desire, at price point, in the first fortnight.
We split the creator bench in two: tech reviewers handled credibility with honest spec breakdowns, while lifestyle and commute creators handled culture through the gym bag, the metro ride, and the late-night edit session.
Sound-first hooks were non-negotiable in every brief. Performance was watched live, and the two best-performing hooks were re-briefed across the bench inside a week.
The playbook
HOW IT RAN.
Dual-track bench
Forty-five creators split between tech credibility and lifestyle culture, each with a distinct brief and measurement plan.
Sound-first hooks
Every reel opened with the product's audio story, from ANC on a local train to bass in a gym, tested before scale.
Rapid re-briefing
Winning hooks identified inside seven days and re-briefed across the bench while the launch window was still hot.
Full-funnel readout
Views, ER, view-through, and attributed orders rolled into a launch report the leadership team could act on.
From the campaign
"Their creator shortlists were sharp, realistic, and actually matched our audience. The execution rhythm made the campaign easy to trust."
Aman Khurana
Growth Lead