This Privacy Policy ("Policy") is published in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ("SPDI Rules"), and the Digital Personal Data Protection Act, 2023 ("DPDP Act"), along with the rules and regulations framed thereunder.
This Policy governs how Bagfluence ("Company", "we", "our", or "us") collects, uses, stores, discloses, and protects personal data and other information in the course of operating our influencer marketing agency, talent management services, brand collaboration campaigns, and associated digital platforms.
By accessing our website or engaging with our services in any capacity, including as an influencer, creator, brand, client, vendor, or partner, you acknowledge that you have read and understood this Policy and consent to the practices described herein.
1. Scope and Applicability
This Policy applies to all individuals who access or use the Bagfluence website or digital platforms; influencers, content creators, and talent represented or engaged by Bagfluence; brand partners, clients, and advertisers engaging Bagfluence for campaign services; vendors, contractors, and third-party service providers; and any other party who submits personal information to Bagfluence.
This Policy applies exclusively to data subjects located in India. Our services are intended for users within the territory of India.
2. Information We Collect
Personal identification information: full name, email address, phone number, company or brand name, social media handles, profile URLs, platform usernames, postal or registered business address, government-issued identification documents, PAN, GSTIN, tax identification details, bank account details, UPI IDs, or payment credentials.
Technical and usage data: IP address, approximate geographic location, browser type and version, operating system, device identifiers, screen resolution, pages viewed, links clicked, session duration, referral URLs, traffic sources, cookie identifiers, and similar tracking data collected through cookies, server logs, Google Analytics, Meta Pixel, and related tools.
Creator and campaign data: social media audience demographics, engagement metrics, platform analytics, campaign deliverables, content submissions, creative assets, content usage approvals, licensing records, communication records, CRM interactions, campaign performance data, and reporting metrics.
Sensitive personal data or information: where financial account information or other SPDI is collected under the SPDI Rules, we do so only with explicit consent and for legitimate business purposes, with heightened security measures.
3. Purposes of Processing
We process personal information for lawful, specific, and disclosed purposes including managing influencer and brand collaborations, campaign briefs, deliverable tracking, contracts, invoices, payments, tax compliance, campaign updates, business correspondence, website functionality, analytics, reporting, marketing communications where consent has been obtained, legal compliance, fraud prevention, risk management, internal audit, talent relationships, and vendor contracts.
We do not process personal data for any purpose incompatible with the purposes stated above without prior consent.
4. Legal Basis for Processing
We process personal data based on consent, contractual necessity, legal obligation, and legitimate interests, provided such interests are not overridden by your rights.
You may withdraw consent at any time by contacting us. Withdrawal of consent will not affect the lawfulness of processing carried out before withdrawal.
5. Cookies and Tracking Technologies
Our website may use cookies, web beacons, pixels including Google Analytics and Meta Pixel, and similar tracking technologies to improve website performance, remember preferences, analyse website traffic, personalise user experience, and measure marketing effectiveness.
You may disable or delete cookies through your browser settings. Disabling certain cookies may impair website functionality.
6. Sharing and Disclosure of Information
We do not sell, rent, or trade personal information. We may disclose information to brand partners and campaign collaborators, payment processors, financial institutions, legal and compliance advisors, technology and CRM providers such as HubSpot, analytics and marketing platforms such as Google and Meta, and government or regulatory authorities where required by law.
Third-party service providers are contractually required to maintain appropriate data protection standards and use information only for the service they provide to us.
7. Data Retention
Contractual and payment records are retained for a minimum of 7 years for tax and legal compliance. Campaign records and creative assets are retained for the duration of the campaign plus 2 years. Communication records are retained for 3 years from the date of last interaction. Website analytics data may be retained in anonymised or aggregated form indefinitely.
Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised, subject to legal retention requirements.
8. Data Security
We implement commercially reasonable administrative, technical, and physical safeguards including encryption in transit and at rest, role-based access controls, authentication requirements, regular security reviews, confidentiality obligations, data minimisation, and need-to-know access principles.
No method of electronic transmission or storage is completely secure. In the event of a data breach affecting your rights, we will notify you and the applicable authority as required under the DPDP Act.
9. Your Rights as a Data Principal
Under the Digital Personal Data Protection Act, 2023 and other applicable Indian privacy laws, you may have the right to access, correction and erasure, grievance redressal, nomination, and withdrawal of consent.
To exercise these rights, contact our Grievance Officer. We will respond within 30 days of receipt and may require identity verification before processing a request.
10. Children's Privacy
Our services are intended solely for individuals aged 18 years and above. We do not knowingly collect, solicit, or process personal data of minors.
If we become aware that a minor's personal data has been submitted without verifiable parental or guardian consent, we will take prompt steps to delete such information.
11. Third-Party Platforms and Links
Our website and communications may contain links to third-party websites, social media platforms, campaign management platforms, or partner websites. We are not responsible for the privacy practices, data handling, or content of such external platforms.
12. Confidentiality
Campaign briefs, pricing structures, creator information, brand strategies, commercial proposals, financial terms, and other business information shared during a commercial engagement shall be treated as strictly confidential unless otherwise agreed in writing.
Confidentiality obligations survive the termination or expiry of any agreement between the parties.
13. Intellectual Property
All content, branding, visual assets, website materials, text, logos, campaign frameworks, proprietary methodologies, and related materials available on the Bagfluence website or shared in the course of business are the exclusive intellectual property of Bagfluence or its licensors, unless otherwise specified in writing.
No part of such materials may be reproduced, distributed, publicly displayed, adapted, or commercially exploited without prior written permission.
14. Limitation of Liability
To the fullest extent permitted by law, Bagfluence shall not be liable for indirect, incidental, consequential, punitive, or special damages; loss of data, revenue, business, or goodwill; third-party platform failures, outages, or data breaches; data breaches beyond our reasonable control; inaccuracies in user-generated content or third-party data; or campaign performance fluctuations due to platform algorithm changes or market conditions.
Use of our website and services is at your own risk. Nothing in this section limits liability that cannot be excluded under mandatory Indian law.
15. Grievance Officer and Contact Information
Name: Mr. Gaurav Tiwari. Designation: Grievance Officer. Email: team@bagfluence.in. Phone: +(91) 7290079001. Address: M96A, Sector 66, Noida, U.P. 201301.
We aim to acknowledge grievances within 48 hours and resolve them within 30 calendar days of receipt. If unsatisfied with our response, you may escalate your complaint to the Data Protection Board of India once constituted under the DPDP Act.
16. Updates to this Policy
We may update, modify, or revise this Privacy Policy at any time to reflect changes in applicable law, business practices, or technology. The revised Policy will be posted on this page with an updated Last Updated date.
Where changes are material, we will make reasonable efforts to notify you by email or a prominent notice before the changes take effect.
17. Governing Law and Jurisdiction
This Privacy Policy shall be governed by the laws of the Republic of India, including the Information Technology Act, 2000, the SPDI Rules, 2011, and the Digital Personal Data Protection Act, 2023.
Any disputes arising out of or in connection with this Policy shall be subject to the exclusive jurisdiction of the courts located in New Delhi, India.
Disclaimer
The information provided on this website is for general business and informational purposes only. Bagfluence strives to ensure accuracy and completeness, but does not warrant the reliability, completeness, or uninterrupted availability of the website or its contents.
Nothing on this website constitutes legal, financial, or professional advice. Users are advised to seek independent professional advice for specific matters.
Bagfluence
Registered Business Address: M96A, Sector 66, Noida, U.P. 201301
Email: team@bagfluence.in | Phone: +(91) 7290079001
Version: 21 May 2026